3 Articles for 'youtube'
- 2008/03/12 Chen says Youtube "commited to Korean market"
- 2008/01/25 Youtube Opens Korean Service - But Will It Succeed? (7)
- 2008/01/17 Google now #2 in Japan
Steve Chen, co-founder of Youtube, visited Korea yesterday and said the online video service is "fully commited" to the Korean market. Chen also said Youtube Korean will make sure the service is compliant with local IP laws.
Meanwhile, according to Rankey.com, a Korean web analytics company, Youtube Korea generated 2.6M monthly page views for February this year, showing a 409% year-over-year growth. Youtube Korea's monthly PVs are now at about 11.7% those of Korean market-leading incumbent Pandora.tv.
Now, 11.7% doesn't sound so big, but 409% YOY growth sounds quite a nice growth. So Youtube Korea is growing fast - Certainly faster than Google itself, which still has <2% share in Korean search market.
Chen admitted Youtube Korea is still largely just a language translation (which I pointed in this blog) - but they will undertake more efforts specifically suited for Korean market, including building content partnerships with local content partners, Chen said.
Meanwhile, according to Rankey.com, a Korean web analytics company, Youtube Korea generated 2.6M monthly page views for February this year, showing a 409% year-over-year growth. Youtube Korea's monthly PVs are now at about 11.7% those of Korean market-leading incumbent Pandora.tv.
Now, 11.7% doesn't sound so big, but 409% YOY growth sounds quite a nice growth. So Youtube Korea is growing fast - Certainly faster than Google itself, which still has <2% share in Korean search market.
Chen admitted Youtube Korea is still largely just a language translation (which I pointed in this blog) - but they will undertake more efforts specifically suited for Korean market, including building content partnerships with local content partners, Chen said.
Youtube Korea launched a few days ago. Although some "in the know" Koreans have been using Youtube, it's the first time Youtube is offered as a fully localized service in Korea.
But it's not very clear to me what winning strategies Youtube has for the Korean market. Unlike in Japan, where there haven't been many local incumbents providing online video service, Korea has some pretty strong local players in the sector. (Update: This part was a bit misleading and see my comment below for further clarification). One of the hottest buzzwords among the Korean web industry over the past couple of years has been "UCC", a term Koreans like to use for user-created online videos. With the UCC phenom sweeping the country, Korea has no shortage of capable online video service providers.
As such, Youtube will face some tough competition in Korea, against the likes of Daum TV Pot and Pandora TV. Google Korea says Youtube Korea has partnered with top-tier content partners in Korea and so its forte lies in the content. But then, which online video company doesn't say so?
So here's the brain teaser for you: If you were the person in charge of launching Youtube in Korean market (or you can also put your own country in there), what would you do?
But it's not very clear to me what winning strategies Youtube has for the Korean market. Unlike in Japan, where there haven't been many local incumbents providing online video service, Korea has some pretty strong local players in the sector. (Update: This part was a bit misleading and see my comment below for further clarification). One of the hottest buzzwords among the Korean web industry over the past couple of years has been "UCC", a term Koreans like to use for user-created online videos. With the UCC phenom sweeping the country, Korea has no shortage of capable online video service providers.
As such, Youtube will face some tough competition in Korea, against the likes of Daum TV Pot and Pandora TV. Google Korea says Youtube Korea has partnered with top-tier content partners in Korea and so its forte lies in the content. But then, which online video company doesn't say so?
So here's the brain teaser for you: If you were the person in charge of launching Youtube in Korean market (or you can also put your own country in there), what would you do?
(Via Hatena) Nielsen/NetRatings Japan announced Google is now #2 in Japanese market, surpassing Rakuten, in terms of number of users. These are cross-property figures, meaning the # of Google users include Youtube users as well.
When I was in Japan, I saw quite a few Japanese people using Google search. (Google search market share in Japan is estimated around 35%). And also Youtube is very strong in Japan, partly thanks to the service's foreign basis which helps Japanese users go around the tricky Japanese IP/legal issues. Google seem to be doing fairly well in Japan, as IBM and Apple does.
In contrast, Google is not gaining much turf in the neighboring Korean market - although Korea is the world's 6th largest web market, Google has only around 1.5% market share versus local Naver's 70+%.
When I was in Japan, I saw quite a few Japanese people using Google search. (Google search market share in Japan is estimated around 35%). And also Youtube is very strong in Japan, partly thanks to the service's foreign basis which helps Japanese users go around the tricky Japanese IP/legal issues. Google seem to be doing fairly well in Japan, as IBM and Apple does.
In contrast, Google is not gaining much turf in the neighboring Korean market - although Korea is the world's 6th largest web market, Google has only around 1.5% market share versus local Naver's 70+%.
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