No more "in Korea, iPhone is the next month phone" joke.
KT is launching Apple iPhone soon and has opened a pre-order site this past Sunday. For the first 2 days, KT sold 22,000 iPhones (which are to be shipped out on the 28th). With this run-rate, KT will likely sell 400K-500K iPhones within the year. The sales figures are quite promising, considering it's been only 2 days and some people might be giving it just a little bit more time to see if they can get a better deal.
Speaking of the deal, iPhone in Korea looks fairly affordable. iPhone 3G S (32GB) costs KRW 946,000 (about US$800), but with KT subsidies under a 2-year contract, the phone comes in at KRW 396,000 (approx. US$ 300), and the user can pay that amount in 24-month installments. And here are KT's iPhone monthly plans:
- i-slim (KRW 35,000 or about US$ 30 per month): 150 mins of free calls, 200 free texts, 100MB free data use
- i-light (KRW 45,000 or about US$ 40 per month): 200 mins of free calls, 300 free texts, 500MB free data use
- i-medium (KRW 65,000 or about US$ 60 per month): 400 mins of free calls, 300 free texts, 1,000MB free data use
- i-premium (KRW 95,000 or about US$ 90 per month): 800 mins of free calls, 300 free texts, 3,000MB free data use
I'm a bit bothered by the data usage cap, but then assuming that many users will resort to Wi-fi for some of the data-heavy uses, iPhone's monthly price plans also seem pretty reasonable. Besides, these plans are not too much more expensive than the current ARPU of many mobile users anyway.
Of course many bloggers and Twitter users, who have been crossing their fingers for the iPhone in Korea for such a long time, are rejoicing. On the contrary, Samsung and LG don't seem to be too much excited by the news. For example, Samsung's uneasiness is hinted by this news: Daum, Korea's #2 portal, had announced a plan to give free iPhones and free data charges for 2 years a while ago. Recently, Samsung has lobbied itself into the deal, and Daum is now giving an on its free phone program. Of course Samsung's new smartphones are no slouch and have better specs than iPhone in quite a few areas. But the talk of the town, at least for now, is clearly the iPhone.
