MBC, a major Korean broadcasting company, announced (link in Korean) it will make nearly all of its content available to anyone for sharing. This means any individual or company can freely grab MBC's original content and put it up on their server without any restrictions.
MBC says they are doing this as they are confident they will be able to monetize successfully. End customers who want to download MBC content should pay around KRW 500 per episode (= about half a buck). MBC will collect the revenues from P2P service providers, and has signed agreement with 40 P2P companies. As a way to make sure there is no loophole, MBC will use the technologies that can detect free-riders -- content downloaders who do not pay for the content. There are startup companies, such as Enswer, that can filter out illegally downloaded content.
MBC's new policy can be summed up as: Encourage more sharing/uploading, and monetize at the point of downloading. To me this seems to be a better strategy than what MBC (and all other content owners) have been trying so hard to do in the past, only in vain: Putting heavy penalties to content uploaders, in a hope such measure will scare people away. But the problem is, many of the content uploaders turn out to be 16-year highschool students, who may not be aware of all the laws and regulations, nor are easily scared in general.
MBC says they are giving the new system a try until March this year.