Baidu getting ready to launch in Japan

Web 2.0 | 2008/01/10 13:50 | Web 2.0 Asia
China's Baidu is poised to launch officially in Japan on Jan 23.

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Will 2008 see Asian search giants - Baidu, Naver, Yahoo Japan - battle it out, with the first battlefield being the Japanese market? (Here's a previous short take on Naver's new Japan office.)

But what exactly is Baidu's strategy and competitive edge over incumbents in Japan, most notably Yahoo Japan? What's their unfair advantage? Can anyone shed some light on this?