1 Articles for 'online'
Korea has had its own version of March Madness, in the name of World Baseball Classic. Korean team won the silver medal in a close nail-biter against Japan. What a match.
Now the games are over, and it's not only the players, some of whom have gained great visibility and along with that a better chance to play in the Majors when they become free agents, who have benefited big time from the World Baseball Classic. On the side of the Korean players' helmet was the advertisement of an online game "Magoo Magoo", and the game saw a great traffic surge thanks to that helmet ad.
"Magoo" (魔球) means "crazyball" in Korean. The online game allows players to recruit real players - so it's the combination of fantasy baseball and online baseball game. The game is already hugely popular among Korean game players, but the helmet ad only added to its popularity: CJ Internet (service provider of Magoo Magoo) says the game saw a traffic growth of up to 220% during the World Baseball Classic.
The fact that the national baseball team's sponsor was an online game service is something that I can't think of would be the case for other countries, and I think that just about shows how much Koreans embrace online games.
Now, the beauty of online games market is that one hit product doesn't necessarily canibalize into the market of another hit product. That means NC Soft is already raking in good money with its Lineage series, and on top of that, there is a fresh influx of revenues from AION. NC Soft's revenue can effectively double - which explains the recent surge of its stock price.
NC Soft 3-months stock price (from Naver Stock)
