Jasper Morrison: The Magic Hand Behind Samsung's Design Elegance
Other | 2008/01/29 23:16 | Web 2.0 AsiaUntil not long ago, Samsung was a no-name producer of cheap electronics goods. But it's now a symbol of innovation with huge brand value and revenues (#3 among all IT companies in the world, behind only HP and Siemens). One of the key factors for Samsung's dramatic ascend was excellent product design.
To bring it up a notch, Samsung has hired Mr Morrison and let him design Samsung products. Mr Morrison's design philosophy is known to be "Super Normal" - i.e. elegant yet simple and milimalistic. True to this philosophy, Morrison designed some of Samsung's mobile phones (one shown below) and refrigerators.
Under Morrison's design leadership, Samsung is expected to produce more "Super Normal" products in the future. Does this mean we can expect something as game-changing as the iPod, from Samsung? I surely hope so.
TAG Jasper Morrison, Samsung
