Web 2.0 | 2009/05/13 12:43 | Web 2.0 Asia
In this Youtube era, people upload TV content on the web literally the minute after programs are aired. Content owners are almost frantic to chase after those non-copyright uploaders and delete their uploaded content. But it often ends up being a mere hide and seek game, as for every deleted piece, there is always another piece of the same content getting uploaded. Also, content deletion leads to a bad user experience, as people often see the image of a video, click on it, and end up seeing "This content has been deleted due to the request of the original owner" sign.
Back to the Boys Over Flowers. The content owners of Boys Over Flowers knew that their program would be put up on the internet in no time, and their effort to hunt down the illegal uploads would be simply not enought. So intead they worked with Enwer.me, a video startup (which I covered in my previous post), to search the user-uploaded Boys Over Flowers content on Daum and Cyworld, and put relevant ads.
Content owners, instead of relentlessly chasing after user uploaded content and deleting them, could generate fresh ads revenue -- the more users upload content, the more money content owners make. Enswer's video search technology enabled such targeted video ads, and anyone would agree that this would be a far better way to monetize video content than banning user uploads and restricting the viewing experience to those channels that the content owners have direct control over. Job well done.