1 Articles for 'Altas Research Group'
- 2009/12/15 iPhone Is The Best Selling Phone in Korea (4)
(Via Bloter.net) According to Atlas Research Group, a mobile-focused research firm in Korea, iPhone came out as the best selling phone in Korea in the week of November 30. During that week, iPhone posted 10.2% market share of all mobile handsets (not just smartphones) sold in Korea.
The actual market share would be higher, as the figure does not include corporate bulk sales. For instance, Daum, Korea's #2 internet portal, announced to give free iPhones to all its employees. (The plan later changed to include an option to select a Samsung phone instead.)
The biggest market share loser turned out to be Samsung, which seems pretty natural given the company's high market share. Thanks to iPhone, Samsung's smartphone market share in Korea took a hit of 25.4%, and it turned out that 43.5% of those who switched to iPhone were Samsung phone users.
Just as the iPhone was a boon for AT&T (which is now taking all the blames for poor 3G coverage in the US), iPhone is helping KT, the Korean carrier for the iPhone, gain market share. The stop-loss strategy for the market-leader SK Telecom? A killer Android device, which is rumored to be similar to Motorola Droid but is better, bound for January 2010 launch.
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