Samsung Armani TV

Other | 2008/08/04 21:57 | Web 2.0 Asia
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When I was at Samsung Mobile's marketing team, I often had business meetings with companies like BMW and Bang & Olufsen to discuss joint marketing and product launch. Until as late as in the 90's, Samsung was thought to be a cheap microwave brand - but the brand is now recognized as an upscale, premium marque in many product categories including mobile phones and LCD TVs.

Samsung's latest effort to seal its premium image is the Armani LCD TV. According to the Korean media, the 52-inch LCD TV will cost about $8,700, and will come with a wooden frame that's "hand-painted over seven times." Well, do you really need your TV frame to be hand-painted for seven times? Apparently some people do - if your car gets the paint job done by hand, why not your TV? Add this to the "a must have item to prove you are filthy rich" category.
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