2 Articles for 'LCD TV'

  1. 2008/08/04 Samsung Armani TV (3)
  2. 2008/02/29 Is Sony showing cold shoulders to Samsung?

Samsung Armani TV

Other | 2008/08/04 21:57 | Web 2.0 Asia
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When I was at Samsung Mobile's marketing team, I often had business meetings with companies like BMW and Bang & Olufsen to discuss joint marketing and product launch. Until as late as in the 90's, Samsung was thought to be a cheap microwave brand - but the brand is now recognized as an upscale, premium marque in many product categories including mobile phones and LCD TVs.

Samsung's latest effort to seal its premium image is the Armani LCD TV. According to the Korean media, the 52-inch LCD TV will cost about $8,700, and will come with a wooden frame that's "hand-painted over seven times." Well, do you really need your TV frame to be hand-painted for seven times? Apparently some people do - if your car gets the paint job done by hand, why not your TV? Add this to the "a must have item to prove you are filthy rich" category.

Is Sony showing cold shoulders to Samsung?

Other | 2008/02/29 15:45 | Web 2.0 Asia
Sony announced it will "invest nearly $1bn in rival Sharp's newest liquid crystal display factory in a bid to meet growing demand for flat-panel televisions and diversify its supply chain".

Now, some Korean folks find this news a bit troubling, thinking this might be a signal that Sony is trying to keep some distance from its rival-cum-partner Samsung.

The thing is, Sony and Samsung had already co-invested billions of dollars in the LCD panel manufacturing joint-venture called S-LCD. Sony has been purchasing LCD panels mainly from S-LCD, and it was naturally expected Sony would make further investment in the joint venture in which the comany had already invested in over a billion dollars. But instead of S-LCD, Sony invested in Sharp - which, to Korea's provincial government, means bilions of dollars of lost FDI (Foreign Direct Investment) opportunity.

To me, Sony's move seems a purely business decision, rather than anything of a nationalistic nature. But some Korean media also expresses concerns that the Japanese electronics giants might be joining forces together (there have been lots of M&A activities in the Japanese electronics industry lately) to seek edge over their Korean rivlas - namely Samsung and LG - amid Samsung's recent difficulties with corruption investigation.

I don't know if Japanese electronics giants are indeed on to gaining turf lost to Korean rivals. I don't know who will eventually come out as a winner in this fierce battle taking place in the global consumer electronics market. But what I do know is that I don't want to be in consumer electronics business. I want to be in iPod business, which not many Korean or Japanese companies seem to be in now.
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TAG LCD TV, Samsung, Sony