According to the newest report from Edelman (I wish I could upload the original file but I only have a Korean copy), blog seems to have a stronger foothold in the Asian market than in the US/EU market. 74% of the Japanese, 43% of Koreans, and 39% of the Chinese answered they read a blog at least once a week. But the figure was 27% in the US, and 23% and below in the EU countries.