1 Articles for 'Mobile game'

  1. 2006/10/19 Try Before Buy (1)

Try Before Buy

Mobile | 2006/10/19 11:24 | Web 2.0 Asia

Source: Imagechef

One of the most surefire ways to bring up the mobile content revenue is "try before buy". I can testify this from my own professional experience.

I put in the trial version mobile games on our phones including the E900. The buyers would find the demo games, play a few minutes or stages, and then will be prompted to purchase the content. What's important is to find the balance between stopping the demo game too early (this will annoy the users) and too late (people will play demos only).

As someone who had been involved in the project, I cannot disclose the actual numbers. But I can at least say that about a healthy 15% of all phone buyers ended up purchasing the games. Multiply this by the average number of "try before buy" games in a single phone (around 3 to 4), and then by the number of phones we're selling - and you get the idea.