Daum Wine Search

Web 2.0 | 2007/06/11 16:43 | Web 2.0 Asia

Daum, Korea's #2 portal site, said they added "wine search" feature to their search service. As the name suggests, it's the search service specifically tuned for finding the right information about wine.

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Why wine search? According to Daum, the frequency of querying "wine" increased by 25% over the last month. Presumably, this has to do with the surging popularity of a Korean version of Japanese comic book, titled "The Divine Water".

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To index more accurate and up-to-date information about wine, Daum partnered with wine companies. And Daum also said they will add other "topic-specific search" features, based on societal trends, in the future.

We gotta look at the big picture - what's notable here is not the wine search per se, but the fact that a major Korean portal has analyzed the search trend, sensed the "zeitgeist", and added a specific value-add feature on top of their generic search service in order to better address the zeitgeist.

Maybe this can be another "only in Korea" thing - a country where everyone is interested in what everone else is interested in.

Or this might be the future of search - build search around people's interest; withdraw the knowledge/information/know-how that's contained in people's brains but hasn't yet been expressed in the form of web pages.

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