2 Articles for 'Video'
- 2009/05/13 Enswer.me seems to have found the holy grail of monetizing online videos
- 2006/09/12 Video Search 2.0?
Enswer.me seems to have found the holy grail of monetizing online videos
Web 2.0 | 2009/05/13 12:43 | Web 2.0 Asia
In this Youtube era, people upload TV content on the web literally the minute after programs are aired. Content owners are almost frantic to chase after those non-copyright uploaders and delete their uploaded content. But it often ends up being a mere hide and seek game, as for every deleted piece, there is always another piece of the same content getting uploaded. Also, content deletion leads to a bad user experience, as people often see the image of a video, click on it, and end up seeing "This content has been deleted due to the request of the original owner" sign.
Back to the Boys Over Flowers. The content owners of Boys Over Flowers knew that their program would be put up on the internet in no time, and their effort to hunt down the illegal uploads would be simply not enought. So intead they worked with Enwer.me, a video startup (which I covered in my previous post), to search the user-uploaded Boys Over Flowers content on Daum and Cyworld, and put relevant ads.
Content owners, instead of relentlessly chasing after user uploaded content and deleting them, could generate fresh ads revenue -- the more users upload content, the more money content owners make. Enswer's video search technology enabled such targeted video ads, and anyone would agree that this would be a far better way to monetize video content than banning user uploads and restricting the viewing experience to those channels that the content owners have direct control over. Job well done.
"Naver (#1 portal in Korea) and SBS (#3 broadcasting company in Korea) will work together to enable more effective video search, one that will allow users to find the scene they are interested in."
Knowing that video search today only means searching the texts or tags associated with video clips, an article like this didn't exactly excite me. But I still gave it a spin anyway.
As expected, although SBS's video service does offer "Find the Scene" menu, it's only searching the texts that are apparently entered manually.
This seems an ineffective and costly practice -- either SBS itself or the content provider has to operate its own staff to put texts manually. Hopefully SBS will incorporate some smart ways to use the power of collective intelligence and have the users themselves enter texts on specific scenes within the video clips (a fun reference: )
We've always heard the story that in the future people will be able to find video scenes by searching the embedded tags (aka "deep tags"). Is this a pipe dream, or a soon-to-be-with-us feature?
